Redesigning a website is always a challenge because it requires a lot of resources and it can be quite risky.
Implementing the most up to date technology and designing trends is attractive. In any case, as a standard guideline, it is better to have an obsolete yet functional website than a glossy new design that does not pay off.
Before beginning a website update process, it is basic to obviously characterize the objective behind it.
Why do you need a website redesign?
Despite the fact that users entirely see a website redesign as a difference in look, it isn’t generally the situation. There are normally three main reasons for a website redesign:
- Better usability and more sales. If your site hasn’t been update in years and you are losing potential clients due to serious usability issues, at that point site redesign may be a decent choice.
- Structural business changes. Your business model has changed fundamentally, and your site never again reflects your actual business. For example, you used to have a physical blossom shop and basic informational site. Presently you have turned to online-just flower delivery service and need eCommerce usefulness.
- Branding. 55% of individuals are disappointed with a brand by and large when they have a disappointing experience on their site. Fixing bad user experience can strengthen your brand.
Some of the time a website redesign can likewise be a piece of a greater rebranding process. In the event that your visual brand identity fundamentally changes, your website should change, as well.
Recognizing a reasonable objective will direct both UX designer and the project manager choices all through the procedure.
In the event that you are planning for progress, you have to characterize the success criteria beforehand
When you have a general useful for the update, set measurable objectives for the projects. For example, on the off chance that you need to accomplish more deals after the redesign, you can set goals for deals channel conversion rates or average revenue per customer.
These objectives should be as correct as possible. Influence your audience with animated websites and web presentations.
With Slides, we don’t make you begin from a vacant slate. You should simply to pick the components you like best and combine them. Each slide has been carefully made to fulfill three key criteria: aesthetic, functions and ease of use. That way you realize each element work together while improving the effect of your content.
Create a Website
To set your benchmark, you have to answer two primary inquiries.
What is the present condition of your site regarding measurements you will gauge as progress indicators?
How does your site contrast with those of your rivals?
In the event that you have all around arranged website analytics, it won’t be hard to answer the first question. Take your normal metric for the past 12 months as a base. In most site upgrade cases, you will also need to direct an ease of use test with quantitative metrics as a part of your benchmark.
For the contender benchmark, you can play out a focused usability evaluation. This is an incredible practice that won’t just uncover your rivals’ solid and weak point however will likewise approve a portion of the thoughts you were planning to “take” from them.
Competitive usability evaluation should be possible either as a specialist survey by an experienced UX professional or as a user testing. The last is a standard usability test when clients perform predefined task on at least two competitor websites
Match User Intent to Business Goals
As much as your new web architecture should be user- centric, it is additionally critical to meet your business objectives. Something else, the entire procedure would be pointless.
Be that as it may, how might you adjust business priorities with user needs?
Begin by knowing exactly what your objective user want by alluding to existing client personas. On the off chance that you are wanting to focus on another group of customers after the update, at that point you should lead user research and build a corresponding persona.
This essential because every persona may have an alternate plan when perusing. Knowing user expectation at each phase of the customer journey enables you to direct them to your ideal activities. When designing each website page, put forth these two question.
- What does the user want at this stage?
- What do you want the user to do at this stage?
Mind the Content
Web site content is the most powerful sales tool. which is the reason you have to give careful consideration to it while redesigning. There are two aspect to it.
- Visual design and content should be closely related.
- Copies of the website must be able to sell.
What does this mean?
It is always challenging to design site page without having the correct substance close by. In the meantime, you can hardly have a last substance draft for a site page that still does not exist. To break this loop, you have to work on both structure and content together while remembering user intent in mind.
Then again, you should reconsider your site copy to coordinate the new design and ultimately sell more. Given the enthusiastic parts of consumer decision making, it’s imperative to make an association with the user through carefully written content and microcopy. You have to talk their language and show how precisely your business can take care of their issues.
Decide on Mobile-First or Desktop-First Strategy
You know the details. mobile is here to stay and will most likely overtake desktop in all enterprises really soon. In 2018, the greater part of worldwide site traffic came from mobile devices and all the more so in Asia, where 65.7% of website page sees were generated via mobile.
Be that as it may, does this mean you have to design with a mobile-first approach?
The short answer is no. But let’s dive a bit deeper.
Dynamic upgrade, then again, is the opposite, designing for mobile screens first.
Mobile-first design replicates the possibility of dynamic upgrade versus desktop-first design, which represents graceful depravity. At the point when the mobile web was simply beginning, there was just elegant degradation as a multi-screen design approach. This implies designing for most extreme screen size and full usefulness, then designing for smaller screens based on that.
Both can be great. Both can be powerful. It relies upon your business and site objectives.
For instance, if 80% of your site deals originate from mobile and your user persona is bound to support this behaviour, then you ought to pick a mobile first approach.
Make an Impression With Your Homepage
Do you know who arrives on a site landing page?
For most sites, these are first-time visitors. They know little to nothing about your business or your product and services. So you have to utilize this chance to catch them. What’s more, the window is little. One of Google’s studies revealed that users form their first impression, the “premonition” about your site, in less than 50 milliseconds.
A similar report suggest that website design that is visibly less complex is seen as more beautiful.
So how might you make new user stay?
A study on effective Design of Destination Websites suggest that inspiring design elements had the most impact on build a positive first impression. This strengthens having incredible quality visuals and appealing wording to recount your brand story and inspire users to dive further into the website.
Focus On the Critical User Journey
If we go back to the hotel website example, there are various ways users can take to eventually make a booking. For example, they can arrive on a special offer page and make a reservation. Or then again they may discover your hotel email address and send a booking request.
Whichever way they take, they can make a booking at last. In any case, there is a user journey way that is the most well-known and is where you make money.
It is known as the critical user journey.
In the website redesign project, this is where you need to spend most of your time. Since there are probably many iterations, we recommend that you start the user test with important flow early.
A website redesigning can be quite tricky and roll back to the old design is not an option. But so many parties involved in the project, it ability easily turn into a opinions of both designs may be better. To avoid this, start by setting clear expectations for the project and ensure that the entire team in on board. Adopt research and data-driven approaches to make important design decisions.
With a healthy combination of careful planning and flexibility, redesign of your website will be most chances to succeed.
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